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Tag Your Posts

Technorati uses tags to classify blog posts. You can see all posts related to 'attention' at technorati.com/tags/attention. Technorati uses a special syntax for tagging posts. For WordPress there are several plug-ins that create the tags for you. I recommend that you do not display the tags on your web site since that gives your reader several opportunities to wander away from your site. Since Technorati gets its content from your RSS feed that's where the tags need to be. A good WordPress plug-in for this is: AutoMeta

Tags like 'attention age' mean that you don't have to write all the variations of the tag. This is because technorati have already considered this and will list all the various permutation of the tag such as 'attentionage', 'attention' and age'.

The categories that you post along with the tags you use expressively are used by Technorati as related to those tags.

contact Technorati.

You must alert Technorati once you have posted comments on a blog. To do this you have to ping Technorati, unless you are employing a service such as Ping-o-matic which does it for you. If you have to do it yourself, put rpc.technorati.com/rpc/ping among the sites your blogging software contacts. When using WordPress, this is accomplished by entering the information into Options > Writing > Update Services.

Get information on Tag and Search Feeds

Commenting on other blogs is an excellent way to gain attention, this has already been established, but how does one know that there is an appropriate blog to post on? Start by searching on something that you might have expertise in. A small RSS icon is usually above all search results, this allows you to subscribe to those search results. Adding the website or URL to your favorite RSS reader will notify you anytime a new blog is posted about your topic. One can then quickly jump to that blog and write a comment about it.

The Technorati WTF

Technorati has an interesting feature they call WTF where bloggers explain why certain topics are hot right now. This is both a good way to find out what buzz worthy at the moment and a great opportunity for you to become the authority on a hot topic. Just write a good comment on a WTF topic that has no explanation yet and link to your blog.

Enhance Your Status

Technorati has a ranking system based on the number of blogs that link to your blog. To quickly ascend the Technorati ranks you need to understand two things about the ranking system:

1.Having more than one link from a single blog to yours will not make much difference. You need to participate in guest posts and post comments on different blogs. Your link should be among the links within regular posts.

2. Only links created within the last 180 days are counted. You cannot rest on your laurels or your ranking will start to sink.

For the previous five Technorati tips please see part 1 of this article or go to my blog AttentionRich.com.

Nick Dalton teaches you more about Attention Marketing on his blog at http://www.AttentionRich.com