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An Atlanta based physician mixed ingredients together creating a new beverage a few years before the calendar flipped to the twentieth century. No one could have guessed that this invention would one day become a multinational industry worth billions of dollars. The name and design came about because the good Doctor liked the look of the third letter of the alphabet juxtaposed upon itself.

Throughout the years, Coca-Cola has produced a huge variety of artwork and ad campaigns. Each successive generation added their own particular twist to the marketing, reflecting the passions of the times. Coca-Cola has created a timeline of collectible items which have been consistently collected by memorabilia hounds around the world.

The original creator of Coca-Cola's Santa Claus was Haddon Sundblom, who drew him drinking from the iconic bottle. This image was used consistently for more than 30 years, dating back to the 1930's. It still appears today on Christmas ornaments, billboards, signs, and other promotional material.

The Coca-Cola brand has had a variety of slogans that have appeared on Coca-Cola signs throughout its long career. The song "I'd Like to Buy the World a Coke," "Have a Coke and a Smile" and "The Friendliest Drink on Earth" are just a few of the campaign phrases that have appeared in advertising over the years.

From time to time different famous celebrities have been associated with the Coca-Cola campaign. Their contribution in making this drink popular among the masses cannot be overlooked. Spoke-animals also had a major role to play. In 2003, polar beers were introduced in the campaign and the concept was a big success. People just loved them.

The vast amount of advertising that the company produced over the years has led to a huge amount of collectible material being available. Coca-Cola has become a product which transcends generations and has inspired many collectors. Die-hard collectors insist on signage from all eras to be in mint condition. There are even books published on the values of these hot collectibles.

If you are thinking about starting a new hobby, find a corner that interests you first. Consider all of the pieces from a single year or location. Consider using the web and established local collectors for assistance. Be diligent! You never know what you will find until you look through local scrap shops and second hand sales.

Coca-Cola is known world wide as an icon meaning refreshment. The company's advertisement signage has been used throughout its history to denote the good feelings that its clients enjoy. No matter which sign, a collector will desire it because of the positive feelings and memories it brings back.