Snippets from the Business Article Archives

Is "Trust" Written All Over Your Web Site?
by John Calder

To increase buyers, prospects, newsletter signups, and affiliate click-throughs, your web site needs to create a sense of security and trust in your visitors. Most marketers have heard that, but just saying "Trust me" inside an H1 tag won't do it....read more.

Losing momentum?
by Mike Hayden

CONTENTS: 1. Are you losing momentum while others plan ahead? 2. Is your brainstorming getting the action you want? 3. Are you starting your new employees the right way? 4. Are you maintaining your documentation correctly? 5. Call to Action. ...read more.

Sanity Check - Buying a Business
by Willard Michlin

helpful financial formulas in the decision to buy or not to buy a business In the business broker community there is a review process that helps a buyer determine if a business purchase makes sense or not. This check can be done by a...read more.

Show Your Customers You Care
by Ed Sykes

I recently went to a major computer/electronics store to buy an expensive software package. I felt good that I was able to find the software at a substantial discount. But by the time I was through paying for my purchase I never wanted to come back...read more.

Success Leaves Clues
by Patricia Twitchell

Success Leaves Clues By Patricia Twitchell How often have you thought of running your own business because you assumed it would be easy? Or if you currently have your own business, you thought, “There’s got to be an easier way to do what I do.” ...read more.

Successfully Adding A Service To Your Business
by Dr. Rachna D. Jain

There will come a time in your business where you feel ready to add another service offering. To make this successful, there are ten tips to consider before moving ahead. 1) Revisit your business plan. If you don't have one, write one for your...read more.

Tapping The Potential Of Your Customers
by Sue and Chuck DeFiore

Business owners of long standing know the cardinal rule “take care of your existing customers first”. Today especially we see business owners looking constantly for the new customer. Hey, did you forget the customers you have. All of us want our...read more.

Ten Customer Service Secrets to Win Back Customers
by Ed Sykes

Recently I was facilitating an Outstanding Customer Service program and broke for lunch. Knowing that the restaurants in the area had much to desire as far as service I gave the students an extra fifteen minutes for lunch. Sure enough a group of...read more.

The “better product” fallacy
by Arvind Kumar

Marketing people think that better product will win the day for them. Philip Kotler says, “Marketer too much concentrates on product”. Marketer concentrates more one ups that the customer experience as Nirmalya Kumar. Say, Author is describing how...read more.

The Branded Customer Experience – We never say no
by Colin Shaw

Colin Shaw urges you to ensure that your branding and marketing activities are aligned with your Customer experience I work with a client in the North of England. Whenever I visit them I always stay at the same hotel. At this hotel...read more.


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