Snippets from the Business Article Archives |
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Customer relationship management (CRM) is one of the most effective tools for improving customer relationships and therefore increasing revenue, customer satisfaction, and customer retention. Unfortunately, some CRM strategies fail. This leaves...read more.
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What's an "elevator pitch"?
As you start your new business, you'll be asked many, many (did I say "many"?) times, "What do you DO for a living?", "What business are you in?". I'm sure you have passion about your new enterprise, you're...read more.
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What are the key ingredients of business success? If you know what they are, you'll save time and effort and achieve results faster.
What do you need to have for a successful business? Many people focus too much on the money part and...read more.
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EVALUATING THE MARKET Criteria for Evaluating Business Opportunities The following tool provides a quick indication of the market potential for your business, product or service in your area. The higher the figure at Step 6., the better the...read more.
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6 Steps To Laying Out Your Competitive Strategy Why do so many companies languish and watch as their business turns into a zero profit zone, while others seem to thrive? When you look at your business, whether it’s a new venture or a company with...read more.
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Looking for ways to boost your cash flow? As a small business consultant, I make these recommendations to my cash strapped small business clients: 1. Shoeboxes are for shoes, not business records. Pardon my candor but, you will never have a...read more.
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Upon reflection, most all of my interactions with displeased customers were not the result of a poor product, but rather a disappointing customer experience. Why is that? Because, product is not personal, customer service is. ...read more.
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Here are 9 low-cost but highly effective marketing tips to help you boost your sales and profits fast. Tip 1: Look for some low-cost ways you can enhance the perceived value of your product or service. Then test raising your price. Don't be...read more.
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This month, I experienced the misfortune of having two laptop computers break down on me within a single week. One laptop was less than eight months old; the other had failed five times in less than two years. As you can imagine, I was extremely...read more.
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Background The company was experiencing an increase in the number of customer complaints and an increase in the cost of processing them and we were hired to analyze the current situation and develop recommendations to increase the effectiveness of...read more.
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